This privacy notice is to let you know how Sylvester Keal Ltd promise to look after your personal information. This includes any information you provide us and any additional information we learn whilst you are a customer of ours.

We guarantee:

  • To keep your personal information safe and private.
  • We will never sell your data.
  • To give you ways of managing and reviewing the personal information we hold at any time.

Date protection regulations state that we are only allowed to use personal information when we have a legitimate reason to do so. The GDPR regulations state that we must have one or more of the following reasons: –

  • To fulfil a contract we have with you.
  • When it is our legal duty.
  • When we have a legitimate interest.
  • When you consent to it.

The use of your personal information for our legitimate interest is when we have a valid business or commercial reason to do so. Below is a list of the ways me may use your personal information and the reasons why. This list also explains our legitimate interests.

What we use your personal information for

  • To manage our relationship with you or your business.
  • To develop new ways to meet our customers’ needs and to grow our business.
  • To develop and carry out marketing activities.
  • To examine how customers use products and services from us.
  • To provide advice or guidance about our products and services.
  • To deliver our products and services.
  • To receive and manage customer payments.
  • To collect and recover money that is owed to us.
  • To develop and manage our brand, products and services.
  • To test new products.
  • To manage how we work with other companies that provide services to us and our customers.
  • To run our business in an efficient and proper way. This includes managing our financial position, business capability, planning, communications, corporate governance, and audit.
  • To manage risk for us and our customers.
  • To obey laws and regulations that apply to us.
  • To respond to complaints and seek to resolve them.
  • To exercise our rights set out in agreements or contracts.

Our legitimate interests

  • Keeping our records up to date, working out which of our products and services may interest you and telling you about them.
  • Developing products and services, and what we charge for them.
  • Defining types of customers for new products or services.
  • Seeking your consent when we need it to contact you.
  • Being efficient about how we fulfil our legal and contractual duties.
  • Complying with regulations that apply to us.

Our reasons

  • Your consent.
  • Fulfilling contracts.
  • Our legitimate interests.
  • Our legal duty.


Contact – Where you work or live and how to contact you.
Transactional – Details about payments to us.
Financial – Your company’s financial status and history.
Contractual – Details about the services and products we provide to you.
Behavioural – Details about how you use our products and services.
Technical – Details on the devices and technology you use./td>
Communications – What we learn from emails, letters and conversations between us.
Open Data and Public Records – Details about you that are in public records, and information that is openly available.
Consents – Any permissions, consents or preferences that you give us.

Our use of Cookies

  • Tracking – used by the OpenCart affiliate system
  • Currency – used to define the currency in which product prices will be shown
  • Language – used to define the language OpenCart will load
  • Amazon Login State Cache – used by the Amazon extensions integrated in OpenCart
  • PHPSESSID – this cookie could be with another name depending on the web server settings. It holds the ID of the customer session.
  • Google Analytics – used to track user activity
  • Cloudflare – uses this to mark that users have passed a security challenge and so are allowed to leave reviews.

Where do we collect personal information from?

Data you give to us:

  • When you enquire about our products and services.
  • Whilst we carry out system reviews or whilst providing our services.
  • In emails or letters, or during phone calls.
  • In customer surveys.
  • In financial reviews or credit applications.

If you choose not to provide personal information

Some personal information may need to be collected for legal reasons or due to the terms of a contract we have with you.
If you decide not to provide us with this necessary information, it could delay or prevent us from meeting our contractual obligations. It may lead to us to cancel any services you have with us.


From time to time we may use your personal information to inform you of relevant products and services.
This personal information comprises of what you tell us, and data collected from the services we provide.
We will only use your personal information for marketing purposes when we have either your consent or a legitimate interest. This would be a business or commercial reason to do so.

You can ask us to stop sending you marketing messages by contacting us at any time. If you do choose to opt-out/unsubscribe from future marketing communications you will still receive important information regarding your current products and services, and any future changes to those products and services.

Google re marketing ads: Our Google re marketing ads feature (also known as web re targeting ads) allows Sylvester Keal to create and manage advertisements on the Google Display Network. When Sylvester Keal use this feature, our newsletter installs a Google tracking pixel on our Website through the Snippet. The Snippet also allows us to set a cookie that will recognize Site visitors via ads placed with the Google re marketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network provide reporting about the performance of these advertising campaigns.

How long we keep your personal information

We will keep your personal information for as long as you are a customer of Sylvester Keal Ltd.
If you stop being a customer, we may keep your data for up to 6 years to maintain records according to regulatory and tax rules (VAT) that apply to us.
We may keep your data for longer than 6 years if we cannot delete it for legal, regulatory or technical reasons. It may also be kept for research purposes. If we do, we will make sure your privacy is protected.

If you want us to stop using your personal information

At any time, you can object to our use of your personal information or ask us to delete or stop using your information if you feel there is no need for us to keep it. This is known as the ‘right to be forgotten’.
There might be other legal reasons why we cannot delete or stop using your data, but please do let us know if you think we should not be using it.
If you want to object to how we use your data, ask us to delete it or restrict how we use it or, please contact us.

Withdrawing consent

You can withdraw your consent at any time. Please contact us if you wish to do so.
If you withdraw your consent, we may not be able to provide certain products or services to you. If this is so, we will inform you.

How to complain

If you are not happy with the way we have used your personal information, please email
You also have the right to contact the Information Commissioner’s Office with any complaints. Information on how to do so can be found here.

Right to data portability

From May 25th 2018 you will have the right to receive your personal information from us in a format that can be easily used. You may also ask us to provide this personal information to third party organisations.